# identity.md

## Organization Overview
- **Company Name:** ARM & HAMMER™
- **Mission:** Empowering people through versatile, powerful, and trusted products for household and personal care. The brand embodies "More Power to You™" and focuses on sustainability efforts.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A leading brand, recognized as America's #1 Trusted Baking Soda, serving millions of families for generations.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to empowering consumers with products that are versatile, affordable, gentle, and powerful. Upholds a standard of purity and trust, with a strong commitment to sustainability.
- **About/Team/Leadership Links:** [About Us](https://armandhammer.com/en/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Develops, manufactures, and markets a wide range of household and personal care products, including baking soda, cat litter, laundry detergent, toothpaste, and deodorant, focusing on quality and consumer trust.
- **Location(s) and Geographic Presence:** Primarily serves the American market, recognized as America's #1 Trusted Baking Soda. Geographic presence beyond this is details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.